The Truth.. about Google
IDNs? Nah not for me, the search engines don’t like them
Continuing the Mythbusting series from here..
It’s fair to say there are not that many developed IDNs out there today. I wonder why that is?
My excuse has always been that I’m waiting for the search engines to treat IDN fairly.
Some of the myths I have heard:
an IDN can’t rank
Search engines can’t read punycode
Search engines don’t see the native keywords in a domain (because of punycode)
IDNs are not treated the same as “regular” domains, they are somehow penalised
I’m not sure exactly where I picked up this myth, but we can at least put this one to bed.
Google – Friend or Foe?
So what does Google think about IDNs, there are other search engines out there of course, but they are the worlds biggest, and they lead for others to follow..
Google Employee: …Content on IDNs can rank just as well as other domain names…
…Yes, Google does recognize the words within IDNs…
…We don’t treat them any differently…
Google doesn’t like IDNs? Busted!
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